Advance praise for The GigaLaw Guide to Internet Law
“I read this book from cover to cover. The examples of case law are of enormous illustrative value. Some of them will raise your blood pressure (well, mine went up several notches, anyway). Well worth the time to read!”
—Vint Cerf, chairman, Internet Corporation for Assigned Names and Numbers (ICANN)
“Doug Isenberg pulls off the toughest hat trick in legal writing—he and his contributing authors map out the legal landscape of cyberspace in language accessible and friendly to lay readers, providing a comprehensive guide for lawyers who want to gain a quick grasp of cyberlaw, and they do all this with scholarly care for accuracy and precision.”
—Mike Godwin, author of Cyber Rights: Defending Free Speech in the Digital Age
“A treasure trove of information that is a relief to find, a pleasure to read, and a snap to apply to dozens of your most pressing Internet legal questions.”
—Carol Darr, director of the Institute for Politics, Democracy and the Internet
“Doug Isenberg is the authority on all issues regarding Internet law. His insight is exceptional, his experience unsurpassed. This book is both a reference work and a bible, enlightening and showing the way—a quintessential, all-encompassing work for both the novice and the veteran.”
—Marc Adler, chairman and CEO, Macquarium Intelligent Communications
Doug Isenberg is an attorney and the founder of GigaLaw.com, an award-winning website about Internet law. He writes regularly as a columnist for The Wall Street Journal Online and CNET News.com and has represented numerous high-tech and Internet clients.
For more information about The GigaLaw Guide to Internet Law, visit: http://GigaLaw.com/guide
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|Title of Business & Economics eBook: The GigaLaw Guide to Internet Law|
|Release Date: 10-22-2002|
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|Publisher: Random House Publishing Group|
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The GigaLaw Guide to Internet Law
Chapter OneCase Study: An Introduction to Copyright on the Internet, Playboy v. Sanfilippo
Playboy Enterprises, Inc.-yes, that Playboy-is one of the more active participants in Internet law, filing numerous lawsuits against people and companies that use the well-known adult entertainment publisher's intellectual property in cyberspace without obtaining permission. Intellectual property includes copyrights (such as photographs of nude models) and trademarks (such as the "Playboy" and "Playmate" names); clearly, Playboy has a lot to protect online.
There's no denying that, on the Internet, the sex industry is quite popular. And in many ways the sex industry has been at the forefront of important Internet developments, including online payment systems, affiliate programs, innovative advertising techniques, and more. Playboy is among the tamer players in the online adult world, but its name is certainly among the best known, and it has a large library of high-quality content-which is important for the success of any publisher, particularly on the Web. But popularity has a downside, too. While imitation may be the greatest form of flattery, Playboy (like other publishers) is not in business to give away its content for free. So, when individuals and other companies have copied Playboy's photos for their own websites-either by scanning images from the printed Playboy magazine or by copying images from Playboy's site-Playboy has not hesitated to enforce its rights.
One case in particular is especially interesting and enlightening and serves as a great introduction to the issue of copyright law and the Internet. The following facts are...