This book is completely repackaged and updated, with new scripts for e-mail, voicemail, and more. It contains motivational introductions, warm-up exercises, memory joggers, and even "stage directions," with instructions on use and delivery. It is arranged by selling activity, including: prospecting; controlling the sale; handling objections; moving the sale forward; closing; and getting referrals. It is particularly useful for cold-call selling since scripts can make the process less intimidating and easier to practice.