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Kick Ass Business and Marketing Secrets
By: Bob PritchardeBook Publisher: John Wiley & Sons
Imprint: Wiley
Format: Adobe Encrypted (DRM)
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A complete course on the rules of marketing for today’s climate
In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.
The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.
Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort levelWith so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
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| Title of Business & Economics eBook: Kick Ass Business and Marketing Secrets | |
| Release Date: 08-02-2011 | |
| Publisher: Wiley |
This eBook download is available in the following formats:
| Parent title | Kick Ass Business and Marketing Secrets |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9781118113431 |
| File size | 1640 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Kick Ass Business and Marketing Secrets
Chapter One
The Need for a New Approach
I constantly hear the following six statements with regard to the business environment today.
1. The e-commerce revolution, the social network phenomenon, and convergence of media have changed the way the world does business.
2. We are dealing in a new commercial environment that requires a fresh approach to marketing our products and services, whether we operate in a bricks-and-mortar business or business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C) transactions online.
3. B2B sales will be commoditized, with global online auctions favoring companies with lower manufacturing costs. Middlemen will disappear, and traditional buyer/seller relationships will weaken. The web will continue to cannibalize an increasing percentage of traditional sales at lower prices.
4. This new economy's consumer thinks and behaves differently. He or she is more educated, more cynical, has access to more information, and is more price conscious than the consumer of days past.
5. The most important keys to success today are a great product, highly competitive prices, strong brand awareness, and satisfied customers.
6. E-commerce represents the greatest advancement and radical change in business history.
In my view, although all these statements contain a sliver of truth, they are essentially wrong.
The new economy has changed the communication mechanism and improved efficiency and speed of transactions. Contemporary technology enables a
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