We live in an exciting and rapidly changing time—every day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often as it is in our individual lives, and the new global economy is presenting even more challenges to companies that must operate in an often unfamiliar worldwide arena. As a result, the modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success.
Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, businesses—as well as governmental and social organizations—must abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world.
With a career’s worth of knowledge gained by guiding Bertelsmann to become one of the foremost media companies in the world, Mohn offers invaluable insights in An Age of New Possibilities , making this an essential read for anyone with a taste for the incredible challenge of doing business in the twenty-first century.
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|Title of eBook: An Age of New Possibilities|
|Release Date: 10-19-2004|
|Allowed Countries (hover)|
|Publisher: Crown Publishing Group|
This eBook download is available in the following formats:
|Parent title||An Age of New...|
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An Age of New Possibilities
In the course of my professional career as an entrepreneur I have come to know a great variety of social and economic systems. Both the successes and the failures that I have encountered in the process have made me aware that, given the dramatically different conditions that now affect people's lives, it is high time to develop new goals and new approaches. Any future order of things, however, can endure only if it is in accord with humane principles and, above all, with the very different way in which people now perceive themselves.
If we are to develop new aims and objectives for the future, there is relatively little to be gained by looking back at the past. In our present circumstances it is more a question of using our creativity, our powers of judgment, our ability to give shape to things, in order to discover a new and appropriate path. It seems to me that the entrepreneur has the best qualifications for this task. For in order to succeed, entrepreneurs have always been compelled to adapt to people's wishes and to respond rapidly to change. The competitive world of the market economy tolerates neither dogmatic systems nor forms of behavior that run counter to the essential nature of mankind. To give one example of the very different circumstances in which we now live: In earlier days, it was obligatory within the context of the state to preserve traditions and stick rigidly to rules and regulations. Since progress in the sense of steady change did not yet figure among society's aims, the sole criterion for judging the work of public servants was its "orderliness." In our present age of global competition between different systems, ho