“Ann Holmes has created the perfect guide to help women turn their dreams into a reality.”
–Donna Mullen Good, CEO of the Center for Women & Enterprise
If you’ve ever dreamed of starting your own business, or if you’ve ever wondered about how to build up the business you already run, but worry because you don’t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, There’s a Business in Every Woman offers inspiring success stories (and instructive missteps) in a wide range of businesses–from catering, landscaping, personal training, and wedding and events planning to interior and clothing design, staffing, manufacturing, and product design.
What the trailblazing women in this book have in common is a good idea and the courage to turn a dream into a money-making reality through hard work, passion, and drive. Take, for instance, the woman who started an IT consulting company in her basement and now has more than a thousand employees in three states; two jogging buddies who commiserated about their uncomfortable bras and went on to design and produce a jog bra, creating a company that Playtex ultimately bought for millions; the mom whose hand-made birthday-party invitations made such a splash that she launched her own custom party invitation company, which she expanded to include holiday cards, gift tags, bags, and more; the sixty-five-year-old corporate wife and mother who applied her domestic talents to opening a profitable B&B; the twenty-three-year-old who bought a fledging real estate franchise and now earns a healthy six figures annually.
These success stories highlight the practical: focusing on what you’re good at; setting up your business properly–even if you are starting out from your basement or garage; getting financial backing when you need it; marketing your products with sizzle; networking like the “good old boys”; understanding how and when to diversify your products or services; managing your growth; and, most important, knowing what your company is worth and when it might be lucrative to cash out.
An accessible crash course in starting and running your own business, There’s a Business in Every Woman will teach you everything you need to know to turn your pipedream into serious profits.
From the Hardcover edition.
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|Title of eBook: There's a Business in Every Woman|
|Release Date: 02-27-2007|
|Allowed Countries (hover)|
|Publisher: Random House Publishing Group|
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There's a Business in Every Woman
How Do You Know if
There’s a Business in You?
How do you know if you have a business in you? And how do you find it? Interestingly, after talking to many women from around the country, it’s clear to me that businesswomen are born every day in every type of business; only the particular circumstances that led each woman to start her own firm varies. In the United States alone, approximately 11 million women own or are equal partners in their own companies, contributing nearly $2.5 trillion annually to the American economy and providing jobs for more than 19 million people (see figure 1). Despite this financial heft, most of us started out as ordinary “working Jills”—teachers, nurses, meeting planners—when we decided to try it on our own. In the beginning, many of us ran our budding enterprises from home before going out to compete in the business world. Whether or not you know it, you have a business in you —if any of the following sentiments sound familiar to you:
- I can make that product better than the people who make it now
- I don’t see what I need on the market, so I’ll create it
- I know how to save my husband’s company
- The family firm needs my help
- Forget corporate life. I want a day job I love!
- Now that I’ve been laid off, I’d better get a new job fast
- My clients are encouraging me to go out on my own
- I need more flexibility in my schedule and a solid income
- To support my family, I have to make more money
- I’ll let my husband stay home with the kids
- I need something to do to keep