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Rushkoff, Douglas Life Inc. eBook

Life Inc.

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eBook Publisher: Random House
Imprint: Random House Publishing Group

Format: ePub Encrypted (DRM)


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Now includes “The Life Inc. Guide to Reclaiming the Value You Create”

In  Life Inc,  award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture—from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook.  Life Inc  explains why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most important, Rushkoff   illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight,  Life Inc  shows us how to build a real and human-scaled society to take its place.

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Title of Business & Economics eBook: Life Inc.
Release Date: 06-02-2009
  Allowed Countries  (hover)
Publisher: Random House Publishing Group

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Parent title Life Inc.
Encrypted (DRM) Yes
SKU 9781588368492
File size 1945
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Life Inc.

Introduction


Your Money or Your Life
A Lesson on the Front Stoop

I got mugged on Christmas Eve.

 I was in front of my Brooklyn apartment house taking out the trash when a man pulled a gun and told me to empty my pockets. I gave him my money, wallet, and cell phone. But then–remembering something I’d seen in a movie about a hostage negotiator–I begged him to let me keep my medical-insurance card. If I could humanize myself in his perception, I figured, he’d be less likely to kill me. He accepted my argument about how hard it would be for me to get “care” without it, and handed me back the card. Now it was us two against the establishment, and we made something of a deal: in exchange for his mercy, I wasn’t to report him–even though I had plainly seen his face. I agreed, and he ran off down the street. I foolishly but steadfastly stood by my side of the bargain, however coerced it may have been, for a few hours. As if I could have actually entered into a binding contract at gunpoint.

 In the meantime, I posted a note about my strange and frightening experience to the Park Slope Parents list–a rather crunchy Internet community of moms, food co-op members, and other leftie types dedicated to the health and well-being of their families and their decid- edly progressive, gentrifying neighborhood. It seemed the responsible thing to do, and I suppose I also expected some expression of sympathy and support. 

Amazingly, the very first two emails I received were from people angry that I had posted the name of the street on...

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