Normalizing the Balkans argues that, following the historical patterns of colonial psychoanalysis and psychiatry in British India and French Africa as well as Nazi psychoanalysis and psychiatry, the psychoanalysis and psychiatry of the Balkans during the 1990s deployed the language of psychic normality to represent the space of the Other as insane geography and to justify its military, or its symbolic, takeover.Following Gramsci's and Said's "discourse-geography" Bjelic transmutes the psychoanalytic topos of the "imaginary geography" of the Balkans into the geopolitics inherent in psychoanalytic language itself, and takes to task the practices of normalization that underpin the Balkans' politics of madness.