AND -- FOR BETTER OR WORSE -- THERE'S NO LAST CALL.

Millions of gay men are searching for love. And the vast majority of them are now searching online. But while the Internet helps bring people together, its anonymity, lack of rules, and easy stage for false advertising often result in disappointing matches. But the right guy is out there. Chances are good that every gay man could find exactly what he's looking for online . . . if he only knew where and how to look.

In M4M , Jack Mauro offers candid, witty advice on every aspect of the gay online-dating arena -- how to (and how not to) compose a successful profile, what kind of photo to use ("normal," naked, and everything in between), the art of instant messaging (from the basics to advanced seduction), "straight" men in gay chats, navigating the usual suspects found in seemingly every chat room, taking it offline, and much, much more.

Whether the goal is a quick fling or a lifelong partnership, M4M gives both the frustrated online veteran and the curious newbie everything they need to know to get them away from the keyboard and into a satisfying real-life connection.