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Kama Sense Marketing: A Love Affair with Your Customers x-1
By: Jacob LevyeBook Publisher: AuthorSolutions
Imprint: iUniverse.com
Format: Adobe Encrypted (DRM)
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According to the ancient Kama Sutra, "Love is where physical, emotional, and spiritual experiences meet for the purpose of strengthening relationships." Isn't this what modern marketing is all about? Love is, in fact, the very peak of emotional marketing. Putting this philosophy into practice is not only a revolutionary concept, but it's also a guaranteed platform of success. In this ground-breaking marketing guide, veteran marketing guru Jacob Levy borrows analogies from philosophies and practices of romantic love, as described in the Kama Sutra, the oldest and best source on the theory and practice of love, written some 1500 years ago, to help you delve into the world of emotional marketing. In crisp, concise language, Levy discusses the following topics: Using the marriage vow in marketing Wooing your customers Maintaining your customers' loyalty Seducing your competitors' wives And much more Levy also shows you how to include the term "Reciprocal Love" in the strategies and mission statements of your organization, and deftly reveals how marketing this message to females is essential for success. Understanding emotional-based marketing is imperative in this new age. For all those involved in the highly competitive field of marketing, Kama Sense Marketing gives you the edge in propelling your business to new and exciting heights.
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| Title of Business & Economics eBook: Kama Sense Marketing: A Love Affair with Your Customers x-1 | |
| Release Date: 06-16-2010 | |
| Publisher: iUniverse.com |
This eBook download is available in the following formats:
| Parent title | Kama Sense Marketing: A Love Affair... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9781440195556 |
| File size | 8483 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Kama Sense Marketing: A Love Affair with Your Customers x-1
Chapter One
The Three Aims of Life
1. The Three Aims in Marketing Life
The Kama Sutra's philosophy is based on the three aims of life, which appear in the beginning of the ancient book: Virtue (Dharma), Wealth (Arta), and Love (Kama), which "must be pursued simultaneously, since they are connected to each other and are of the same nature" (16).
Kama Sense Marketing, as the ancient Kama Sutra, recommends that business organizations should also adopt the ancient three aims of life as a prerequisite for their success and as a basis for their long-term existence.
Artha and Dharma
The Kama Sutra, as a book on love, doesn't need to tell us how to accumulate artha, wealth, because it assumes that businesspeople know. For some reason, however, the ancient author felt he needed to allot some space to examples of the virtue statements, or dharma (27-28):
Good deed, merit
Law
Underlying nature of beings
Proper conduct
Attaining future results by conduct required by the scriptures
Invisible results of prescribed conduct
Qualities of the individual
Relative value of things
Nonviolence
Charity
Do you recognize some of the above statements in your organization's vision? If yes, to what extent does your organization really accomplish them?
Balancing artha with dharma. The idea of incorporating dharma into artha-based balance sheets, stock values, and mission statements is not new. Fortune 1000 companies already do so.
In fact, whether due to their own convictions or outside pressures
...Read full excerpt from Kama Sense Marketing: A Love Affair with Your Customers x-1 ebook
