The Enterprise Manufacturing Company, better known as Pflueger, was the first of the 'Big Five' lure companies to be founded, and was the largest well into the twentieth century. Pflueger's popularity flourished because the company offered quality products that caught fish. Today, those products have endured the test of time and are highly collectible. This book details the Pflueger history from its founding in 1881 through 1952. Every lure and reel found in Pflueger catalogs and the literature are listed, described, and dated. Approximately 700 photos include not only lures and reels, but also details of Pflueger product characteristics. This book is a valuable resource for the beginning collector as well as those who are looking for unique items to round out their collections. Discussions and pictures of catalogs, patents, and advertising are also included, bringing further understanding of 'The Pflueger Legacy.' 2008 values. Electronic Book (e-Book) Policy: Purchaser of this e-Book may not sell, rent, lease, transfer, lend or share the e-Book.