Read Laurence Winmill's unique insight into the world of Customer Service. - "Customer Service - Jokers & Kings." This book is based on real life case studies and customer service experiences. It provides a startling insight into some of the good bad and sometimes-bizarre behaviour carried out by those people employed to serve the customers of the organizations that they work for. Laurence explores service levels and talks about what separates the "Jokers" from the "Kings", and how to go about achieving the goal of providing customers with service levels that exceeds their expectations. Whenever this happens you are always likely to retain that customer, securing repeat business and also future referrals based on the quality of the service you've provided. Discover: 1. How you can become a Service King and look at 10 key tips to help get you started: 2. Be Aware of The Ice Maidens - some authentic case studies - Ice Maidens exist in most companies larger and small. They consistently produce levels of behaviour that drive customers away, risking the entire organisation in the process? There's a very important formula in business, which underpins how valuable the customer really is No Customers = No Sales; No Sales = No Revenue; No Revenue = No Profit; No Profit = No Business; No Business = No Customers; No Customers = No Jobs! 3. Find out about "First Impressions" - after all you only get one chance to make a good one! Corporate uniforms, National Brands, refurbishments & refits all designed to create a good impression count for nothing, if the people you employ to serve your customers destroy trust and create impressions that will discourage customers ever using your service again. 4. A key factor in any service environment is the Attitude of the person delivering the service - Positive or Negative - What's yours? "Give me a person with an average ability but with an enormous desire to succeed and I will make him a winner every time". This is so true in every walk of life and separates the winners from the losers. 5. Laurence reflects on why being happy is so important - seek happiness with a well balanced life.happy people are productive people - customers like dealing with happy productive people. Potential happiness is sometimes so close that we don't see it for what it is. The following story is a wonderful example about the simple things in life and makes you re-evaluate what's important to you! So sit back enjoy what you read - and ask yourself some serious questions along the way? By the end of this book, if you're completely honest with yourself, you will know as to whether you and you're organisation are service jokers or service kings, and indeed if it is the former, what you will need to do to make the all important transition from where you currently are into the world of the respected service kings!