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Brothers, Bob Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy eBook

Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

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Imprint: Smashwords

Format: ePub Un-encrypted (DRM free)


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'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

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Title of Business & Economics eBook: Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
Release Date: 02-25-2011
Publisher: Smashwords

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Parent title Your Brand Is Your...
Encrypted (DRM) No
SKU SW00000044047
File size 134207
Internet Security n/a
Printing Not allowed
Copying Not allowed
Read aloud No
Sys requirements
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NoteePub, short for electronic publication is one of our favorites and should be yours for a couple of reasons. ePub offers reflowable text giving you flexibility to manipulate how the content is presented. Moreover, lots of cool features are now being developed for the reader like advanced video and audio. ePub is now an industry standard, so all of the "non-propreitary" hardware manufacturers are now supporting it.

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