Everyone knows what the right thing to do is, but they often don't do it. Why? Because no one uses sound logic anymore…people simply rationalize their feelings and have become emotional idiots as a result. Learn how to avoid this stupidity by realizing that SUCCESS IS NOT A RESULT, BUT A PROCESS—a process of creating worthy habits that will help you succeed through both the good and bad times of your life. This is more than your typical motivational/cheerleading book, whose message will simply get lost the second times get hard. This is an anti-motivational guide that will help you make fundamental changes to improve your life, because you didn't need motivation to screw up your life, you shouldn't need motivation to fix. You just do it. Making positive changes in your life is ridiculously simple and easy, but it begins here. C.A. Heifner wrote FAIL! because he simply wants everyone to take a step back from the daily grind and enjoy life just a little bit more. By playfully poking society in the eye whenever it is warranted, C.A. Heifner is able to stage a benign revolt against the rules—rules that were often designed by losers to only benefit other losers. But, in the end, you are what you do…nothing more, nothing less. What are you doin?