"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process. The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; lead generation media; systems required; outbound vs. inbound lead generation; lead qualification examples; ranking offers by qualification potential; the qualification funnel and how it is changing; the relationship between Marketing and Sales; and basics of sales conversion. Specific tactics and techniques and a wealth of additional resources are included. "Sales Leads 123" is a “quick start” guide to effective sales lead generation, qualification, and conversion. "Sales Leads 123" was written by Barry Silverstein. During his thirty year career in marketing, Silverstein has helped scores of companies large and small with their lead generation and qualification programs. "Sales Leads 123" is the third in a new series of 123 eGuides. Others include "Branding 123: Build a Breakthrough Brand in 3 Proven Steps" and "Product Launch 123: Launch a New Product or Service in 3 Proven Steps." 123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.